SINGAPORE -
Media OutReach - 29 June 2022 -
Audience Analytics Limited is pleased to announce that it has
entered into an agreement to purchase the IP rights for the prestigious
Golden Bull Award. The acquisition complements the Company's existing
award programs IP portfolio that includes the notable HR Asia Best
Companies to Work for in Asia and SME100. With experience spanning 15
markets in Asia, Audience Analytics intends to leverage on cross-selling
opportunities to expand the Golden Bull Award brand and gain greater
control over its revenue.
Launched and first organised in 2003 by a Malaysian Chinese
newspaper《南洋商報》 (Nanyang Siang Pau), the Golden Bull Award is one of
Malaysia's first and most representative annual business awards that
honors top-performing businesses for their achievements. The Golden Bull
Award comprises three different categories, namely Emerging SMEs,
Outstanding SMEs, and the coveted Super Golden Bull Award, categorised
according to the annual turnover of participating companies. Winners
often capitalise on the award's esteemed reputation and receive greater
credibility and recognition for their work. In 2013, the award was
subsequently acquired by a subsidiary of Singapore Press Holdings
Limited.
Through its wholly owned subsidiary, Business Media International Sdn.
Bhd., Audience Analytics has entered into a partnership agreement in
February 2016, with Sphere Exhibits Pte. Ltd. ("
Sphere"), a
subsidiary of Singapore Press Holdings Limited, for the rights to use
the trademarks pertaining to Golden Bull Award. Audience Analytics has
since been the primary organiser of the Golden Bull Award, successfully
holding the awards ceremony in Malaysia in 2017. Since then, Audience
Analytics has expanded the Golden Bull Award to Singapore in 2018 and
Taiwan in 2020.
To date, over 4,000 corporates across Malaysia, Singapore and Taiwan
have participated in the Golden Bull Award program since 2017.
Chairman and Managing Director of Audience Analytics, Datuk William Ng, commented "
We
are thrilled to acquire the full IP rights of the Golden Bull Award as
it not only gives the Group greater control over its revenue but also
the full ownership of an established and coveted business award for
businesses in the region. With the acquisition, the Group plans to
aggressively expand the Golden Bull Award to other markets, growing the
brand further in Pan Asia."
None of the directors or substantial shareholders of the Company and
their respective associates has any interest, direct or indirect, in the
acquisition of the IP rights (save for their interests arising from
their shareholdings and/ or directorships in the Company).
The acquisition of the IP rights does not have any material impact on
the earnings per share and net tangible assets per share of the Group
for the financial year ending 31 December 2022.