SINGAPORE - Media OutReach Newswire - 14 November 2025 - The Institute of Public Relations of Singapore (IPRS) held its biennial PRISM Awards on 14 November at the Pan Pacific Hotel, Singapore with over 150 guests in attendance. Celebrating the very best in public relations and communications, the gala luncheon was graced by Guest-of-Honour, Mr Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information and Ministry of Health.

Singlife and The Hoffman Agency were both awarded Outstanding PR Campaign of the Year, for their "Reimagine Health" and "From Stars to Seas: How OceanX Turned the Tide in S.E.A. Conservation" campaigns, respectively.

This year's edition shines the light on those who have risen to the current environment characterised by relentless change and perpetual flux. Befitting this year's theme, the Lifetime PR Achievement Award was conferred to industry veteran Liu Xiaowei. Singapore Red Cross's Benjamin William bested several others to be named Outstanding Communications Champion. The other People awards given out were Outstanding Communications Leader and Outstanding Communications Student.

In the popular Outstanding Regional Campaign category, The Hoffman Agency emerged as the winner. Other highlights include Ruder Finn Asia and Peace of Art supported by Kyrah & Song Advisory won the Outstanding Campaign by a NGO or NPO. The latter and Singlife each took the Distinction award for Best Use of Storytelling in a Campaign.

The PRISM Awards 2025 received a total of 121 submissions across 27 award categories. A total of 71 awards were given out this year, including 46 Merit Awards, 21 Distinction Awards, 2 Outstanding PR Campaign of the Year Awards and 3 Individual Awards.

Chair of the PRISM Awards 2025, Vanessa Wan, said: "The PRISM Awards 2025, themed 'Innovating Through Change, Defining Excellence,' celebrates the bold spirit of communicators who turn change into opportunity. This year's finalists and winners have shown how creativity, agility, and strategic thinking can not only navigate disruption but redefine what excellence in communications means today."

"I'm truly encouraged by the strong support from across the industry, from our esteemed judges and generous sponsors to the remarkable number of submissions received. It's clear that communicators are embracing transformation, leveraging new technologies, and driving conversations that inspire progress within organisations and across communities," she added.

Jennifer Kok, Founder and CEO of Media OutReach Newswire, Platinum Sponsor for the event, said: "As Asia Pacific's global newswire and champions of the PR industry, we are proud to once again support the PRISM Awards 2025 as the Platinum Sponsor. Our mission has always been to bridge the gap between brands, agencies and the media, empowering PR professionals to tell their stories effectively.

"The communications industry has evolved rapidly, driven by technology, creativity, and an increasing need for authenticity. The PRISM Awards celebrate those who have not only adapted to this changing landscape but continue to innovate and lead with purpose. This year's record number of submissions is a clear reflection of the industry's vibrancy and resilience.

"We take pride in supporting this community. Our partnership with IPRS is built on a shared belief in elevating communications standards and recognising the professionals who are redefining excellence in the field."

The distinguished panel of 35 judges comprised senior PR and communication practitioners, leading PR and Communication academics, senior media representatives, professionals, business leaders and IPRS Council Members.

The IPRS PRISM Awards 2025 is supported by Platinum Sponsor Media OutReach Newswire and Silver Sponsors Truescope and Rothman & Roman. Other sponsors included Notified. This year's official partners are Edge Digital and The Hoffman Agency.

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